Social Media Week 2013: A Recap of the Recaps

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social-media-2013Last week, bloggers and journalists around the world attended Social Media Week events held in various cities. The folks at ProfNet were fortunate enough to attend some of the events, and shared the highlights of what they learned in a series of recaps. In case you missed any of them, here’s a recap of the recaps:

  • Digital Newsgathering Standards. Hosted by Associated Press and Muck Rack, this discussion centered on user-generated content, content verification, and reporting accuracy during a time when there is pressure to release news as quickly as possible. Speakers included representatives from Sawhorse Media, Associated Press, Edelman, Spundge and Poynter: bit.ly/157n6q3
  • Social TV – The Next 12 Months. With the dawn of the social media era, a new way of watching television has arrived. People are no longer sitting back and watching the tube – audiences are grabbing their smartphones and using Twitter and Facebook to interact with each other both during and after their favorite programming airs. Panelists from Bravo Digital Media, Xbox, and Lost Remote discussed how marketers are taking advantage: bit.ly/XYXKEC
  • Community Managers of the Future. Hosted by Social Media Club NYC, this panel discussion focused on the evolving role of community managers. The event featured speakers from Mashable, HuffPost Live, Digitas, and Thomson Reuters: bit.ly/XwywBz
  • Longform in a Shortform World. These days, most people get their news through instant, up-to-the-minute feeds such as Twitter and Facebook, but longform writing — which puts the focus on the quality of the writing, not the speed at which it is produced — is seeing a resurgence. Editors from BuzzFeed, Longform, The Verge, and The Atavist came together to discuss longform writing in a shortform world: bit.ly/X8NtKj
  • You’ve Built a Fan Base. Now What? Having a large fan base is great, but it is hardly an effective way of measuring social media success. Today, CMOs are looking for measurable proof that social marketing programs are effective. So, how do you engage your followers and amplify their voices to build truly meaningful interactions? That was the question posed as part of this session, which featured representatives from Nokia, The Stelter Company, and EngageSciences: bit.ly/13lkpCZ

Whether you’re a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email — all for free! For more information email them at profnet@profnet.com.

Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia.

SoLoMo Stats No Business Can Afford to Ignore [INFOGRAPHIC]

For those business owners who still haven’t considered the benefits in implementing a more wholistic internet marketing strategy, like SoLoMo, our newest infographic asks & answers a very important question for those who are new to the discussion: do the stats add up? And the answer is yes!

For the unitiated, its important to remember that anecdotal evidence of this strategy working or not working should be taken with a grain of salt. SoLoMo is no different than SEO or more traditional marketing techniques in that it takes time to not only refine the strategy around your brand’s strongest potential clients, but also to build a presence & reputation among socially engaged, locally active and those who are “digitally connected” when mobile.

This infographic was created by Crestmedia Internet Marketing.

Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia or  http://klout.com/#/RyderMedia.

7 Outstanding New Free Social Media eBooks & White Papers

1. 5 Best Practices for Optimizing Content for the New Facebook Timeline Format. This study tracked the engagement metrics for 43 brands ranging from 20K to 40MM fans for 21 days prior to and 21 days after the Timeline change. Learn:
– Whether the transition to Timeline has had a significant impact on fan page engagement
– What the early adopter brands have discovered about optimizing content for the new page format
– Lessons learned and best practices from some of the savviest marketers on Facebook
– A Tracking Study of 43 Brands and Timeline’s Impact on Fan Growth and Engagement

Get access here: http://ow.ly/cukfh

2. Enhance M-Commerce Performance with Social Content.
There’s a secret weapon that will super-charge your m-commerce performance. We can help you with practical advice on driving multi-channel conversion by fusing mobile and social commerce. Download Reevoo’s best practice guide to combining mobile and social to find out how to maximise your m-commerce results.

http://ow.ly/cukob

3.Google Analytics Complimentary Account Review. Already set-up your Google Analytics account but not sure if it was done accurately? We can help! MoreVisibility is proud to be one of the select few companies to receive the Google Analytics Certified Partner (GACP) status from Google. This offer is ideal for those who have already set-up Google Analytics but are concerned it isn’t reporting accurately or displaying the details desired.

http://ow.ly/cukzH

4. Elusive Buyer 2.0 – Your guide for BtoB content personalization.
Marketers must now engage Buyer 2.0 for the entirety of the buying process. Find out:
– How to increase visibility into Buyer 2.0
– Why every impression counts – from beginning to end
– How to use buyer knowledge to scale the power of personalization
– What “Moneyball” theory is and how it applies to account-based marketing

http://ow.ly/cukPw

5. Five Strategies for Building and Feeding a Marketing Machine.
Generating predictable revenue requires plans and processes that look beyond lead generation to deal acceleration and targeted marketing throughout the marketing and sales funnels. In this white paper we will examine 5 key areas of funnel economics and provide examples of how marketing departments can fuel the sales funnel.

http://ow.ly/cukWd

6. Acquire & Retain More Customers with Card Linked Offers.
This primer gives you the basics of the card-linked offer, how it works, projections for market growth and a case study with real results. Gain information on:
– Measurable, risk-free lift in sales
– Maintaining consumer loyalty
– Attracting and converting the right in-store shoppers
– Trusted, FREE multi-channel marketing
– Pay-for-performance pricing

Download here: http://ow.ly/cul1p

6.Bringing Web 2.0 to the Enterprise: Leveraging Social Computing Technologies for ERP Applications. Adding collaborative Web 2.0 technologies to business applications is a way to address these challenges both for business users and IT. This white paper details how Web 2.0 technologies support business strategies by improving efficiency, productivity, and collaboration.

http://ow.ly/cul9m

7.What Ads Work on Facebook, Twitter and LinkedIn? One Size Does Not Fit All. The rules for success change from Facebook to Twitter to LinkedIn. In Part 1 of our Social Advertising series, we share:
– Best practices for writing ad copy
– Which creative images are most popular with audiences
– The differences in layout and styling on Facebook, Twitter, and LinkedIn

http://ow.ly/cum5k
Thanks to Mike Crosson, Moderator and Publisher www.SocialMediopolis.com for compiling this great collection of seven magnificent free eBooks and White Papers.

Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia or  http://klout.com/#/RyderMedia.

Gloria Allred Reveals Press List #pr #press

The hardest part of getting publicity for your product or service is who to contact.

Today, Gloria Allred inadvertently released her lengthy and comprehensive press list. Now your business can capitalize on her mistake by connecting with several journalists from the nations top news outlets.

Remember in your email to introduce yourself and keep your pitch short and sweet. Don’t forget to read my previous blog post: Determining The Best Online Press Release Distribution Site For Your Business to make your press releases social media friendly.

From: Gloria Allred
Date: Sun, Feb 26, 2012 at 5:48 PM
Subject: Re: Attorney Gloria Allred and Ginger White (who alleged that she had a thirteen year affair with Herman Cain) to attend Oscar Party together at Beverly Hills Hotel, February 26th, 2012
To: Gloria Allred

Cc: Daily Beast, 48 Hours – Gayan, ABC, ABC, ABC, ABC – Alison Ehrlich, ABC – DC, ABC – Mark Crudele Ch 7, ABC – Sarah Wallace, ABC 7, ABC 7 – Los Angeles, ABC 7 – Vania Stuelp, ABC News – Russell Goldman, Access Hollywod, Access Hollywood, Access Hollywood – NBC Uni – George Larrimore, AFP, AFP – Brigitte Dusseau, AFP International, Al Rantel Show – John Ingles, Aljazeera, AM New York, Anne Alderete, AOL – Christine Weicher, AP, AP, AP, AP, AP – Jonathan Resnick, AP – K Armstrong, AP – Linda Deutsch, AP – Rik Stevens, AP – Washington Bureau – Jill Gillum, AP-Anthony, Associated Press, Atlanta Journal Constitution – Jeremy Redmon, Atlantic Monthly, BBC, BBC – Regan Morris, Bill Beazley, Billy Bush, Bloomberg, Bloomberg News, Bloomberg News, Bloomberg SF, BNO News, Boston Herald, Bunte Magazine, Businessweek – Sheelah Kolhatkar, Buzz Media – Gillian Sheldon, Capitol Public Radio, CBC Toronto, CBS, CBS, CBS – Early Show, CBS – Early Show, CBS – Early Show, CBS -2, CBS Early Show, CBS KCAL Producer, CBS News, CBS News, CBS News – Chris Weicher, CBS2, CBS2 – Chicago – Kristin Hartman, Chris Yandek, Christopher Liss, Citynews, Clear Channel – Rebekah Baker, Clear Channel – Rogbin Bertolucci, CNBC Business, CNN, CNN, CNN – Ann O’Neil, CNN – Jessica Reinis, CNN – Karan Olson, CNN – Kevin Bohn, CNN – LA, CNN Radio – Jim Roope, “CNYCentral.com – Matt Mulcahy”, CTV – Canada, CTV – Canada, Daily Beast, Daily Breeze, Daily Express – London, Daily Journal, Daily Mirror – UK, Daily News, Daily News, Dateline – Falguni, David Schumacher, DC Examiner, Derek Boykoff, Dom Giordano Show, “Dr. Phil – Carla Pennington”, Harlan Boll, Steve Delsohn, Tony Coghlan, “Turner, Amy Doyle”, E Entertainment, E News – Ken Baker, E Producer – Steve Forrest, E TV – Jason Kennedy, EFE, Elie News, Ellen Ratner, Entertainment Weekly, EPA, ET – Entertainment Tonight, ET The Insider, EXTRA – Fernita, Extra Tv – Mario Lopez, “Filipski, Scott”, Foresight News – Ed Ware, Fortune Magazine, FOX – Emily Graham, Fox 11, FOX 5, Fox Business, FOX NEWS, Fox News, Fox News, Fox News, Fox News, Fox News – Atlanta – John Roberts, Fox News – Eric Spinato, Fox News – Greta Van Sustren, Fox News – Hollie McKay, FOX News – Kathleen Foster, Fox News – Michael Satsuda, Fox News – Thomas Fox, Fox News Miami, France NPR, Geraldo, Geraldo at Large, Geraldo Live Radio Show – Christina Timothy, Geraldo- Thomas Holmes, Getty Images, Getty Images, Getty Images, Getty Images – Sandy Ciric, Glamour Magazine, GMA, GMA, GMA – Sabina, GMA – Santina Leuci, GMTV, Greta, Greta Van Sustren, Guardian News – Ed Pilkington, Harvey Levin, HLN, HLN, Hollywood Reporter, In Touch, In Touch, In Touch Magazine – Jennifer Finn, In Touch Weekly – Gina Bacciocchi, Inside Edition, Inside Edition, Jack Noyes, James Desborough, John Pascarella – Maury, John Phillips, John Phillips – Jason Rose, John Phillips Show – Jared Hart, John Phillips Show – John Ingles, John Phillips Show – KABC 790 – Nathan Baker, Joy Behar, The Huffington Post – Women’s Page – Marlo Thomas, WFTV, Frank Morano, KABC, KABC, KABC – Leslie Miller, KABC – Radio, Karl Larsen, Katie Spencer, KCAL 9, KCBS, KCBS / KCAL, KCBS-KCAL, KFWB, KFWB 980, KNBC-Desk, KNX/KFWB, KOGO – San Diego, KPCC, KPCC, KRON, KSEE, KTLA – David Begnaud, KTLA – Denver, KTLA – Manny Medrano, KTLA 5, KTTV 11, LA Daily News, LA Daily News – Dana Bartholomew, LA Times, LA Times, LA Times, LA Times, LA Times – Andrew Blankstein, LA Times – James Oliphant, LA Times – Maura Dolan, LA Times – Sports, LA Times – Steve Lopez, LA Weekly, LA Weekly – S Wilson, LAist, Larry King, Laure Winer – NY Times, “Lissette Valdes-Valle (ElMundo)”, Live From Hollywood Radio Show – Candice Helen Hakimfar, LNS – Kris Knutsen, London Mail – Caroline Graham, Long Island Journal, Los Angeles Daily Journal – Brian Sumers, Los Angeles Magazine – Edward Leibowitz, Marc Victor, Mavrix Photo, Mavrix Photo, Mavrix Photo, Max Markson, Metro Network News Wire – Glenn Schuck, Metro Networks, Michael Levine, Molly Lopez, “Moody, Chris”, Morning Show – Victoria Richards, MSNBC, MSNBC – Booking, MSNBC – Gregg Cockrell, MSNBC – Jordan Chariton, Nancy Grace, National Enquirer, National Journal, National Journal – Noreen, National Post, NBC, NBC, NBC – Andrew Dallos, NBC – Carmen Conte-Widman, NBC – Cathernie Corrigan, NBC – Joanne Denyeau, NBC – Luz Villarreal, NBC – Marianne Haggerty, NBC – Ryan Ruggiero, NBC – Sindy Saito, NBC 4 – Kevin LaBeach, NBC Nightly News – Kelly O’Donnell, NBC UNIVERSAL, NBC Universal – Barbara Fant, NBC Universal – Mark Petrovich, New York Magazine, New York News, New York Post – Bruce Golding, New York Times – Dan Frosch, News Day, News Limited – Australia, News of the World, Nightline, Nine Network Australia – Henry Meller, Nine ZNetwork – 60 Minutes, NPR – Karen Grigsby Bates, NPR – Liz Halloran, NPR – Memmott, NPR – Tamara Keith, NPS – National Photo Group, NY Daily News, NY Daily News, NY Daily News – Michael O’Keeffe, NY Post, NY Post, NY Post, NY Post – Campanile, NY Times, NY Times – Ed Wyatt, NY Times – Joyce Wadler, NY Times – Michael Sher, OC Register, OK! Magazine, Oprah, Parade Magazine – Mary Margaret, Pasadena Star News, Pasadena Star News – Brian Charles, Patch – Gina Tenorio, People, People Magazine, Peter Lauria, Popeater- Bryan Alexander, Press Enterprise, Press Telegram, Jennifer Szalai – Elle, Melissa Weisberg, Radar Online, Radar Online – Jen Heger, RedThink Media, “Reinis@cnn.com”, Reuters, Reuters – Houston – Chris Baltimore, Reuters – Michelle Nichols, Reuters – Sam Mercovich, Reuters – Steve Holland, Riverside Press Enterprise, Robin Sax, Rumor Fix – Richard, “RumorFix.com – Jen Heger”, “RumoxFix.com – Chris Myers”, Ryan Seacrest Show REDACTED>, San Gabriel Valley News, San Jose Mercury News, San Jose Mercury News, Santa Monica Press, Sean Hannity – Lauren Fritts, SF Chronicle, SF Chronicle, SF Daily Journal, She Knows – Whitney English, Sipa – French Press, Splash News, Splash News – Ian Burchell, Sports Net Central – Julie Donaldson, Star Magazine, Syracuse Post-Standard – John O’Brien, Talk Radio News, Talking Points – Evan McMorris, Talking Points – Jillian, Telegraph UK, Telegraph UK – Jon Swaine, Telemundo – Eduardo Suarez, The Daily – Matt Nestel, The Daily Orange at Syracuse Univ – Marwa Eltagouri, The Hill – Justin Sink, The Hollywood Reporter, The New Yorker – Ariel Levy, The Sun, The Sun, The Sydney Morning Herald – Paul McGeough, The Times – UK – Alex Frean, The Wrap, Thomson Retuers, Thomson Reuters, Thomson Reuters, Thomson Reuters, Thomson-Reuters, TMZ – Christie Bear, Today Show, TURNER, Turner, Turner – Adam Reiss, Turner – Allison Blakely, Turner – Bob Ruff, Turner – Chris Kokenes, Turner – Devon Sayers, Turner – Emily Barsh, TV Asahi America, TV Guide, UK Sunday Times, US Magazine – Melanie Bromley, Us Weekly – Senta Scarborough, USA Today, USA Today – Ann Oldenburg, USA Today – Jackie Kucinich, USC – Annenburg Television News, Vanity Fair, Wall Street Journal, Wall Street Journal – Alisha Mundy, “Walsh, Andrew”, Washington Post, Washington Post, WCBS, WeHo News, WGN Chicago – Christina, Will Lee – Hollywood Life, Wins Mail, WSJ, WSJ, X17, X17 Agency

Erika Kirsten Beck is the owner and president of Ryder Media Consultants (RMC) which designs, develops and implements custom public relations and social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development.

Join the conversation:
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Should You Use Pinterest in Your B2B Social Media Strategy?

Pinterest is quickly becoming one of the up-and-coming social networking sites.

I first heard about Pinterest and created an account in the summer, when not many of my friends knew what I was talking about. Now I feel like I see a new blog or article about Pinterest every week.  For Pinterest virgins, it is essentially a visual bookmarking site or virtual pinboard which allows users to “pin” and share images of things they like.  As you may have already guessed, it is very popular with my demographic (20something females), but Duct Tape Marketing’s John Jantsch argues that that shouldn’t stop marketers from taking note.  And I agree.

Read the full post by by at openviewpartners.com

What is Google’s +1 And How to Get it on Your Website

The +1 button is shorthand for “this is pretty cool” or “you should check this out.”

Click +1 to publicly give something your stamp of approval. Use the +1 button to publicly show what you like, agree with, or recommend on the web. The +1 button can appear in a variety of places, both on Google and on sites across the web. For example, you might see a +1 button for a Google search result, Google ad, or next to an article you’re reading on your favorite news site. Your +1’s and your social connections also help improve the content you see in Google Search.

+1’s: How to +1 something
To +1 something, all you have to do is click the +1 button. When you +1:

  • The +1 button will turn blue, and you’ll see a message box confirming your +1.
  • Your +1’s will be automatically added to the +1’s tab in your profile and will be viewable across the Web. While your +1’s are public, the +1’s tab on your Google profile is viewable only to you unless you specify otherwise.

What happens when you +1 something?
When you +1 something, the +1 button will turn blue and the +1 will be added to the +1’s tab of your profile. Here you can manage all your +1’s and decide whether you want to publicly display the +1’s tab.

Regardless of whether you chose to publicly share your +1’s tab, your +1’s will still be visible to others viewing the content you +1’d. For instance, your +1 could appear as part of an anonymous aggregated count of the people who have also +1’d the same thing:

Your name could also appear next to the +1 to help your friends and contacts identify which content may be most useful to them:

When you +1 something, your +1 may be visible to others viewing the content you +1’d.

Control who sees your +1’s
You can’t control who sees your +1’s because +1’ing is a public action. Anyone on the Web could potentially see the things you’ve +1’d. Even though your +1’s are public, you can control the privacy of the +1’s tab on your profile.

Sign up to get Google’s new +1 button for your website here: http://bit.ly/freFlv

Free White Paper: The State of Corporate Social Media 2011

Want insight into the social media plans of 100+ of your corporate peers?  The State of Corporate Social Media 2011 – identifies evolving trends and tactics in the corporate space.

  1. Detailed survey results from over 100 corporate practitioners on how social media is approached by their company
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