49+ Ways How Businesses Can Use Social Media to Increase Visibility and Traffic

1)      Social Bookmark Links – Improve sharing by incorporating social bookmark links to your most important web pages and/or blog posts.

2)      Social Profiles – Build buzz that leads up to the holidays by using your social profiles. People often only start as holidays are happening. Start early and build up the buzz to the holidays in your social profiles.

3)      Good Content – People want to share compelling, inspiring, educational and valuable content. Produce great content which are interesting and it will automatically be shared virally online.

4)      Writing Blog Content – Content is crucial to kickstart a successful social media campaign. Write blog content that is catered for your target audience and what your community wants to know about. Here’s how to create a blog that matters: http://startablogthatmatters.com

5)      Branding – Use social media to enhance your branding. Design a seasonal branded image to match across all social networks and the company site.

6)      Be consistent – Update your content regularly and consistently. People tend to keep coming back to a site if they know that the site is frequently updated with new content.

7)      Craft Compelling Headlines – When promoting your content on social media networks, craft headlines that interest people such that they want to read the rest of your article. You could take up a copywriting course to learn more about writing compelling headlines: http://www.copywritingsupremacy.com/

8)      Evaluation and Measurement – Track and measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. Compare the quality of traffic they drive to your website and the conversion rates.

9)      Metadata and Tagging – Metadata is data which is a description of the characteristics of a piece of information. Tags can be terms or keywords that are assigned to particular resource. Tagging and incorporating other metadata can help improve searching and measure the spread of information.

10)  Popular Lists – ‘List’ posts tend to get passed around online very quickly. An example will be the “Top 50 ways to make money online”.

11)  Combine Social Media with Traditional Marketing – Include social media profile addresses on printed advertising materials like brochures, fliers, newspaper ads, etc. Discover how to fully utilize social media here: http://www.thesocialnetworkingacademy.com/

12)  Retweet Buttons On Blog Posts – Locate and install WordPress plugins that enable you to place a Retweet button on your blog at the top of all your posts.

13)  Community platforms – Build up community platforms like forums, fanpages, groups and etc. around real communities of shared interest and keep the conversation going.

14)  Microsite – Build a microsite that encompasses all of your social and overall marketing efforts. This site can contain a hyper-focused campaign as well.

15)  Facebook Share Button – Locate and install WordPress plugins that enable you to place a Facebook share  button on your blog at the top of all posts

16)  Be Careful When Using Hashtags On Tweets – Studies have found that hashtag-stuffing caused 5% fewer click-throughs.

17)  Facebook Like Box – Add a Facebook ‘like box’ near to the top right side of your blog / website. In this way, people can ‘like’ your Facebook page even while they are on your blog / website. Here’s how to get more Facebook Likes: Http://doubleyourlikes.com/

18)  Having More Followers Than Following – Having more followers than following on your Twitter account enhances your Twitter influence and thus adds to your Twitter account’s SEO potential. Here’s a software that automates your Twitter marketing: http://twittenator.com/

19)  Posting Useful Content – Avoid aggressively pushing your products or services on your social profiles although it may be the holiday season. Rather, post useful content on your social profiles and think about how to help the people on your network to get through the busy holiday season. In this way, people tend to trust you more and like you more hence increasing the chances of them converting to buyers and customers.

20)  LinkedIn Share Button – Locate and install WordPress plugins that enable you to place a LinkedIn share  button on your blog at the top of all posts. Here’s how to master LinkedIn Marketing: http://www.linkedinfluence.com/

21)  Online Community – Build a substantial online community by asking for feedback, offering prizes and giveaways, and actually saying “thank you” for their interactions, mentions, and contributions of good content.

22)  Advice And Tips – Give advice and tips on your topic’s challenges. You can do this by providing short tips on Twitter (using a branded hashtag). After which stream these tweets into a dedicated Facebook tab, and expand on these tips by creating tutorial videos for YouTube.

23)  Blog Commenting – Make a connection with influential bloggers in your niche by commenting regularly on their blogs and posts.

24)  Benefit-oriented Content – When writing a blog post, share about the problems that your product or service is able to solve. No one actually cares about what is your product or service and their features, they are more interested in what your product or service can do for them.

25)  Conduct Polls – Research by polling people about what are the biggest challenges they face. After which, look at how your own product or service can help them and communicate that to them.

26)  Tell Stories – Marketing is like storytelling and your customers are just like the characters in the story. Craft content that motivates your customers or readers. Let their actions, wants, and needs drive the story.

27)  Influential Bloggers In Your Niche – Find which bloggers are most influential in your niche and learn how they got their influence through their content and social media efforts. Imitate and implement.

28)  Creating a Personable Image – Post and share photos of your company parties, or your participation in charitable events. This brings the company to a personal and amicable level with your readers and customers. People nowadays value that personal touch.

29)  Email Subscribe – Make usability of your website easy for people. For example, simplify the process it takes for someone to subscribe to your updates via email. You can use an autoresponder account like: http://www.aweber.com

30)  Show Some Discretion In Sharing – Being personal draws people to you but there is a need to show some discretion when doing so. Always stay professional and positive in the portrayal of your online social profiles. Avoid depressing tweets, vague tweets, humblebrag tweets and etc.

31)  Audio And Video – Create a short series of audio podcasts or video podcasts as content marketing. Here’s an excellent video software: http://www.thetrafficplayer.com/live/

32)  Think Long Term – Create content for the long term and envision keywords with next year in mind. This is so that your subject can enjoy ‘longevity’ with your readers.

33)  Guest Post – Write to influential bloggers in your niche and request to do a guest post on their blogs. Craft an agreement that encompasses them to provide a link back to your blog.

34)  Answer Simple Questions – Think about these questions: Who am I speaking to? What do they want from me online? And cater your content accordingly.

35)  Talking About The Weather – People like to talk about the weather where they are at. So, pay attention to the weather where your customers are located and sensitively consider this when posting content.

36)  Social Media Subscribe Buttons – Place social media subscribe buttons such as Facebook, Twitter, LinkedIn etc. in a visible place on your website / blog so that readers can follow you on your social media networks.

37)  Tweeting Blog Posts – When you publish a new blog post on your website or blog, post several tweets of that post and track the conversions of different times and keywords you use. In this way, you can evaluate what times of the day, which keywords are optimized for conversions. (Note: Please take note to include tweets that are of value and non-promotional in between these blog post tweets.)

38)  Flickr and/or YouTube Groups – Build media for your events by experimenting with Flickr and/or Youtube.

39)  RSS Subscription Button – RSS feeds is a powerful medium to push your new blog posts to people in their ‘Google Reader’ accounts or other reader accounts. Hence, provide a subscription button via RSS so people know that your blog or website is updated and new contents are published. Here’s how to unleash the power of RSS: http://relatedrssplugin.com/cb2/

40)  The Secret Of Retweets – Tweets referring to the author himself or herself have been shown to get fewer retweets than other information. Hence, share more relevant and good information that is not about yourself. Retweets drive traffic to your blog posts and can boost SEO. Start generating quality content on Twitter that helps you connect you with more followers.

41)  Staff Blogs – Get your staff to start personal blogs on their personal interests. This is so that they can have a feel of what it would be like to promote, drive traffic to a particular website and etc.

42)  Fine-tune Your Strategy – Test out different techniques on different social networks and determine what type of content your readers are responding to.

43)  Blog Updates On Facebook Page – Once you have published new blog posts to your blog, update it to your Facebook ‘Page’. There are programs that do that for you automatically, ie. Networked blogs

44)  Social Media Campaign Plan – Plan out an integrated social media promotion project that incorporates blogging, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product or service.

45)  Thematic Pictures – Post interesting and cute pictures that revolve around a theme and share it on social networks such as Twitter, Facebook etc. For example, Halloween theme – Pets in Halloween costumes.

46)  Ask For A Response – After posting cute thematic pictures on your social network, start a conversation with your followers by asking them questions relating to the theme. For example, what their best Halloween costume was as a child, and ask them to share a photo as well.

47)  Facebook Page – Share content and links on your Facebook page that will make your fans want to share and like your updates. Here’s a course that will help you master Facebook marketing: http://fbinfluence.com/

48)  Measuring Social Media Metrics – Take a step back and think about why you are tweeting this information, or why you have a Facebook Page. Is it because you want sales? Then measure conversion rates. Is it for market research? Then monitor trending topics etc. Here’s a software to track social signals: http://socialmetricspro.com/v1/

49)  Live Videos – Conduct live interviews, online talk shows and etc. with uStream.tv and Mogulus, or Qik on a cell phone. Such sessions become viral very fast.

50)  Contests And Competitions – Create competitions or contests on social media networks such as Twitter, Facebook etc. to conjure up buzz surrounding your company products or services. Here’s a software that helps unleash the full power of contests: http://www.contestburner.com/

Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia or  http://klout.com/#/RyderMedia.

Bed Bath & Beyond: Their Facebook “Like” Ask And Why It Fails

I received an email from Bed Bath & Beyond this morning with the subject header – Like our FB page? Give it a thumbs up! I don’t know who is in charge of their social media strategy but I think they need some unsolicited advice.

1. As a national brand you should not assume everyone you are emailing inherently knows that FB is an abbreviation of the word, Facebook.  Don’t alienate potential customers by assuming their world is your world.

2. You are asking me like your page so “we” can be connected” and “join the conversation” and so I “don’t miss a thing” but the reason why many consumers flock to the social presences of companies is because they offer tangible benefits such as coupons and discounts. There is no incentive to participate other then to talk… about water filters? Bedding? Not a very tantalizing offer.

The findings of a survey recently conducted by Market Force – a worldwide leader in customer intelligence solutions queryied more than 12,000 consumers in the US and UK, they wanted to see how consumers engaged with varying industries – retail, restaurant, travel, entertainment and financial businesses to be specific, via the big dogs of social media: Facebook, Twitter, LinkedIn and Google+.

The findings revealed that 78% of respondents said the posts by companies they follow on social media impact their purchases.

One can assume all of these brands who directly impacted the 12,000 respondents were offering a truckload of freebies, coupons and other various promotions in an attempt to directly influence purchase decisions. If Bed Bath and Beyond wants to run a successful social media campaign they need to give more per “like” and not just ask without anything in return.

Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia or  http://klout.com/#/RyderMedia.

Making Social Media ‘One Giant Hangout’ #smm #socialmedia

On a recent weekend afternoon, dozens of people showed up at the New York offices of Warby Parker, an online eyeglasses retailer. They were there to participate in a “photo walk” organized by the company. Every participant got a pair of novelty glasses to use in photos taken across the city. The company awarded prizes to images that received the most “likes” after being uploaded to Instagram, an online photo editing and sharing application.

“Up to that point, we had 700 photos on Instagram tagged with Warby Parker,” said Tim Riley, the company’s director of online experience. “Then the day of the photo walk, we had about 750 additional pictures tagged with our name. We also had 120 people in our offices and got to talk to all of them. It was a giant friendly hangout.”

As social media becomes an increasingly important part of retailers’ marketing and customer service efforts, it’s not just a matter of having the largest number of fans on Facebook or Twitter. Retailers also have to know how to engage users and how to turn those online conversations into positive offline interactions.

At a panel discussion on social media held this week as part of a conference organized by Wharton’s Baker Retailing Center, Riley and others from the industry discussed efforts to unlock the value in their online followings.

Read the full findings from KnowledgeToday

Gloria Allred Reveals Press List #pr #press

The hardest part of getting publicity for your product or service is who to contact.

Today, Gloria Allred inadvertently released her lengthy and comprehensive press list. Now your business can capitalize on her mistake by connecting with several journalists from the nations top news outlets.

Remember in your email to introduce yourself and keep your pitch short and sweet. Don’t forget to read my previous blog post: Determining The Best Online Press Release Distribution Site For Your Business to make your press releases social media friendly.

From: Gloria Allred
Date: Sun, Feb 26, 2012 at 5:48 PM
Subject: Re: Attorney Gloria Allred and Ginger White (who alleged that she had a thirteen year affair with Herman Cain) to attend Oscar Party together at Beverly Hills Hotel, February 26th, 2012
To: Gloria Allred

Cc: Daily Beast, 48 Hours – Gayan, ABC, ABC, ABC, ABC – Alison Ehrlich, ABC – DC, ABC – Mark Crudele Ch 7, ABC – Sarah Wallace, ABC 7, ABC 7 – Los Angeles, ABC 7 – Vania Stuelp, ABC News – Russell Goldman, Access Hollywod, Access Hollywood, Access Hollywood – NBC Uni – George Larrimore, AFP, AFP – Brigitte Dusseau, AFP International, Al Rantel Show – John Ingles, Aljazeera, AM New York, Anne Alderete, AOL – Christine Weicher, AP, AP, AP, AP, AP – Jonathan Resnick, AP – K Armstrong, AP – Linda Deutsch, AP – Rik Stevens, AP – Washington Bureau – Jill Gillum, AP-Anthony, Associated Press, Atlanta Journal Constitution – Jeremy Redmon, Atlantic Monthly, BBC, BBC – Regan Morris, Bill Beazley, Billy Bush, Bloomberg, Bloomberg News, Bloomberg News, Bloomberg SF, BNO News, Boston Herald, Bunte Magazine, Businessweek – Sheelah Kolhatkar, Buzz Media – Gillian Sheldon, Capitol Public Radio, CBC Toronto, CBS, CBS, CBS – Early Show, CBS – Early Show, CBS – Early Show, CBS -2, CBS Early Show, CBS KCAL Producer, CBS News, CBS News, CBS News – Chris Weicher, CBS2, CBS2 – Chicago – Kristin Hartman, Chris Yandek, Christopher Liss, Citynews, Clear Channel – Rebekah Baker, Clear Channel – Rogbin Bertolucci, CNBC Business, CNN, CNN, CNN – Ann O’Neil, CNN – Jessica Reinis, CNN – Karan Olson, CNN – Kevin Bohn, CNN – LA, CNN Radio – Jim Roope, “CNYCentral.com – Matt Mulcahy”, CTV – Canada, CTV – Canada, Daily Beast, Daily Breeze, Daily Express – London, Daily Journal, Daily Mirror – UK, Daily News, Daily News, Dateline – Falguni, David Schumacher, DC Examiner, Derek Boykoff, Dom Giordano Show, “Dr. Phil – Carla Pennington”, Harlan Boll, Steve Delsohn, Tony Coghlan, “Turner, Amy Doyle”, E Entertainment, E News – Ken Baker, E Producer – Steve Forrest, E TV – Jason Kennedy, EFE, Elie News, Ellen Ratner, Entertainment Weekly, EPA, ET – Entertainment Tonight, ET The Insider, EXTRA – Fernita, Extra Tv – Mario Lopez, “Filipski, Scott”, Foresight News – Ed Ware, Fortune Magazine, FOX – Emily Graham, Fox 11, FOX 5, Fox Business, FOX NEWS, Fox News, Fox News, Fox News, Fox News, Fox News – Atlanta – John Roberts, Fox News – Eric Spinato, Fox News – Greta Van Sustren, Fox News – Hollie McKay, FOX News – Kathleen Foster, Fox News – Michael Satsuda, Fox News – Thomas Fox, Fox News Miami, France NPR, Geraldo, Geraldo at Large, Geraldo Live Radio Show – Christina Timothy, Geraldo- Thomas Holmes, Getty Images, Getty Images, Getty Images, Getty Images – Sandy Ciric, Glamour Magazine, GMA, GMA, GMA – Sabina, GMA – Santina Leuci, GMTV, Greta, Greta Van Sustren, Guardian News – Ed Pilkington, Harvey Levin, HLN, HLN, Hollywood Reporter, In Touch, In Touch, In Touch Magazine – Jennifer Finn, In Touch Weekly – Gina Bacciocchi, Inside Edition, Inside Edition, Jack Noyes, James Desborough, John Pascarella – Maury, John Phillips, John Phillips – Jason Rose, John Phillips Show – Jared Hart, John Phillips Show – John Ingles, John Phillips Show – KABC 790 – Nathan Baker, Joy Behar, The Huffington Post – Women’s Page – Marlo Thomas, WFTV, Frank Morano, KABC, KABC, KABC – Leslie Miller, KABC – Radio, Karl Larsen, Katie Spencer, KCAL 9, KCBS, KCBS / KCAL, KCBS-KCAL, KFWB, KFWB 980, KNBC-Desk, KNX/KFWB, KOGO – San Diego, KPCC, KPCC, KRON, KSEE, KTLA – David Begnaud, KTLA – Denver, KTLA – Manny Medrano, KTLA 5, KTTV 11, LA Daily News, LA Daily News – Dana Bartholomew, LA Times, LA Times, LA Times, LA Times, LA Times – Andrew Blankstein, LA Times – James Oliphant, LA Times – Maura Dolan, LA Times – Sports, LA Times – Steve Lopez, LA Weekly, LA Weekly – S Wilson, LAist, Larry King, Laure Winer – NY Times, “Lissette Valdes-Valle (ElMundo)”, Live From Hollywood Radio Show – Candice Helen Hakimfar, LNS – Kris Knutsen, London Mail – Caroline Graham, Long Island Journal, Los Angeles Daily Journal – Brian Sumers, Los Angeles Magazine – Edward Leibowitz, Marc Victor, Mavrix Photo, Mavrix Photo, Mavrix Photo, Max Markson, Metro Network News Wire – Glenn Schuck, Metro Networks, Michael Levine, Molly Lopez, “Moody, Chris”, Morning Show – Victoria Richards, MSNBC, MSNBC – Booking, MSNBC – Gregg Cockrell, MSNBC – Jordan Chariton, Nancy Grace, National Enquirer, National Journal, National Journal – Noreen, National Post, NBC, NBC, NBC – Andrew Dallos, NBC – Carmen Conte-Widman, NBC – Cathernie Corrigan, NBC – Joanne Denyeau, NBC – Luz Villarreal, NBC – Marianne Haggerty, NBC – Ryan Ruggiero, NBC – Sindy Saito, NBC 4 – Kevin LaBeach, NBC Nightly News – Kelly O’Donnell, NBC UNIVERSAL, NBC Universal – Barbara Fant, NBC Universal – Mark Petrovich, New York Magazine, New York News, New York Post – Bruce Golding, New York Times – Dan Frosch, News Day, News Limited – Australia, News of the World, Nightline, Nine Network Australia – Henry Meller, Nine ZNetwork – 60 Minutes, NPR – Karen Grigsby Bates, NPR – Liz Halloran, NPR – Memmott, NPR – Tamara Keith, NPS – National Photo Group, NY Daily News, NY Daily News, NY Daily News – Michael O’Keeffe, NY Post, NY Post, NY Post, NY Post – Campanile, NY Times, NY Times – Ed Wyatt, NY Times – Joyce Wadler, NY Times – Michael Sher, OC Register, OK! Magazine, Oprah, Parade Magazine – Mary Margaret, Pasadena Star News, Pasadena Star News – Brian Charles, Patch – Gina Tenorio, People, People Magazine, Peter Lauria, Popeater- Bryan Alexander, Press Enterprise, Press Telegram, Jennifer Szalai – Elle, Melissa Weisberg, Radar Online, Radar Online – Jen Heger, RedThink Media, “Reinis@cnn.com”, Reuters, Reuters – Houston – Chris Baltimore, Reuters – Michelle Nichols, Reuters – Sam Mercovich, Reuters – Steve Holland, Riverside Press Enterprise, Robin Sax, Rumor Fix – Richard, “RumorFix.com – Jen Heger”, “RumoxFix.com – Chris Myers”, Ryan Seacrest Show REDACTED>, San Gabriel Valley News, San Jose Mercury News, San Jose Mercury News, Santa Monica Press, Sean Hannity – Lauren Fritts, SF Chronicle, SF Chronicle, SF Daily Journal, She Knows – Whitney English, Sipa – French Press, Splash News, Splash News – Ian Burchell, Sports Net Central – Julie Donaldson, Star Magazine, Syracuse Post-Standard – John O’Brien, Talk Radio News, Talking Points – Evan McMorris, Talking Points – Jillian, Telegraph UK, Telegraph UK – Jon Swaine, Telemundo – Eduardo Suarez, The Daily – Matt Nestel, The Daily Orange at Syracuse Univ – Marwa Eltagouri, The Hill – Justin Sink, The Hollywood Reporter, The New Yorker – Ariel Levy, The Sun, The Sun, The Sydney Morning Herald – Paul McGeough, The Times – UK – Alex Frean, The Wrap, Thomson Retuers, Thomson Reuters, Thomson Reuters, Thomson Reuters, Thomson-Reuters, TMZ – Christie Bear, Today Show, TURNER, Turner, Turner – Adam Reiss, Turner – Allison Blakely, Turner – Bob Ruff, Turner – Chris Kokenes, Turner – Devon Sayers, Turner – Emily Barsh, TV Asahi America, TV Guide, UK Sunday Times, US Magazine – Melanie Bromley, Us Weekly – Senta Scarborough, USA Today, USA Today – Ann Oldenburg, USA Today – Jackie Kucinich, USC – Annenburg Television News, Vanity Fair, Wall Street Journal, Wall Street Journal – Alisha Mundy, “Walsh, Andrew”, Washington Post, Washington Post, WCBS, WeHo News, WGN Chicago – Christina, Will Lee – Hollywood Life, Wins Mail, WSJ, WSJ, X17, X17 Agency

Erika Kirsten Beck is the owner and president of Ryder Media Consultants (RMC) which designs, develops and implements custom public relations and social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development.

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Crowdsourcing Explained [Infographic]

Crowdsourcing has attracted the attention of brand marketers as a way to engage customers using social media. The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals.

Crowdsourcing is a distributed problem-solving and production model. In the classic use of the term, problems are broadcast to an unknown group of solvers in the form of an open call for solutions. Users—also known as the crowd—typically form into online communities, and the crowd submits solutions. The crowd also sorts through the solutions, finding the best ones. These best solutions are then owned by the entity that broadcast the problem in the first place—the crowdsourcer—and the winning individuals in the crowd are sometimes rewarded.


Have you mastered your social media strategy? Here are 10 things you should know.

Have you mastered your social media strategy? Do you know how to leverage the power of social media to create meaningful relationships, build your business and learn from your virtual mentors?

Ok, you can admit it. Social media is still somewhat of an enigma to most people and you may be one of them. Sure, we have our guru’s and a relatively small number of business owners who have experienced astounding success with their social media strategy, but the average entrepreneur remains baffled by the mystery of these communities.

10 Things a Solopreneur Should Know About Social Media

1. All social media are not the same. LinkedIn should be treated differently than Facebook, which is different from Twitter, which is different from Google+.

2. It takes time and frequency to build trust in any social media, just as in any relationship. Social media is a tool, not a destination.

3. Use all of your communities as a Business Development tool to source highly targeted potential clients/customers.

4. Use LinkedIn to establish Thought Leadership through the growth of a community of highly passionate and engaged people. You can even write a blog that is linked into Facebook, Twitter & Google+

Read the full article by Marla Tabaka on Inc.com

Five Tips for Marketers From MTV’s Study of Millennials’ Digital Habits

It’s Not Just a Medium, It’s an Ingrained Part of the Younger Generation’s Culture.

MTV was Facebook’s No. 1 fastest-growing brand last year. As they experienced this meteoric rise in social media, they were also madly studying their audience to understand their movements and behavior in the social space, or what we came to call their “digilife.”

The study that emerged from that work turned over a plethora of fresh insights into what makes this generation tick (or should I say what makes this generation click).

The insights lead to some provocative questions for the marketers attempting to connect with this elusive crowd in its native tongue and on its digital home turf.

Here are some findings from the study, posed as a few key questions that marketers might want to consider as they strategize about how to connect to the latest version of consumers.

Read the results of the study at AdAge