How Verizon Uses QR Codes For Marketing

7 Benefits of QR Codes for Content & Inbound Marketing

What are QR codes?
QR codes consist of black modules arranged in square patterns on a white background. “QR” stands for quick response: the contents can be decoded at high speed. QR codes have been around since 1994, but have until now been used mostly for industrial applications. Their usefulness in marketing is starting understood.

Why are QR codes valuable for marketing?
The marketing potential of QR codes lies in the fact that they are open source, free to generate and have a hyperlinking capability. You can generate and print your own QR codes for free, for others to scan, by visiting one of several sites that generate QR codes. QR codes can connect a person equipped with a camera phone and the right reader software to not just text or contact information, but also to email, IM, SMS, a web site, or a wireless phone number.

How much information do they hold?
QR codes can include up to 7,100 characters of numeric code, 4,300 alphanumeric characters, or 3,000 binary (8 bits) units.

How easy is it to create a QR code?
Very easy. You enter the information into one of the many free QR codes generators, the entire process takes just a few minutes.

Read the full article by Jean-Marie Bonthous

Are You Thinking Smart? Mobile is the New Digital Native

Smart businesses know that understanding your audience is key to your overall success. It doesn’t matter if you’re business-to-consumer or business-to-business focused – your audience, and their interaction with you, is what defines how well you meet your goals.

Which is why this new report from Exact Target is key reading for any business, small or large.

Taking a look at the way different mobile phone users interact with different digital channels like Facebook, Twitter and email, etc, the report shows a definite split between smartphone users and non-smartphone users.

And for any business wondering where to allocate their marketing spend when it comes to social media, it’s a split they need to take into account.

Read the full post by Danny Brown

6 Rules For Building A Successful Mobile App

Smartphone-powered mobile apps can be a great way to create a free promotional vehicle — but only if you know what you’re doing, writes Paul Reddick. The key to mobile success, he adds, is to plan for cross-platform support. “Marketers and product managers need to address the types of customers they want to reach rather than simply a technology platform,” he writes. “When selecting only one platform, the question is, ‘Which 80% of the market do you want to ignore?'”

Use Mobile Tools To Touch Your Customers

Mobile applications can be great tools to improve your company’s customer service, according to a panel of social-media experts at SXSW. Customer service is all about access, and mobile apps allow companies to establish bi-directional connections to their customers when they need it most, they note. That makes mobile apps powerful tools for turning consumers into fans and establishing lasting conversations with loyal customers, the panelists say.Conversation Agent LinkedInFacebookTwitterEmail this Story

3 Lessons For Community Managers

The community manager is the most important person in any social-media venture because he or she deals directly with customers, writes Michael Brito. Community managers should engage customers on whichever platform the community favors, and they should work to create personal relationships as well as business opportunities, Brito argues. Community managers should look for ways to get customers involved in the brand, instead of only listening to their comments, he writes.

Atlantans Use Social Sites In Flood Emergency

Social media proved an important means of communication when floods hit Atlanta earlier this week. Residents swapped information, pictures and video about the flood. “Person to person you can learn about what’s really going on in an ongoing situation much faster than you can from professional media,” observed Georgia Tech associate professor Amy Bruckman. The Atlanta Journal-Constitution