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Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia or  http://klout.com/#/RyderMedia.

 

Should You Use Pinterest in Your B2B Social Media Strategy?

Pinterest is quickly becoming one of the up-and-coming social networking sites.

I first heard about Pinterest and created an account in the summer, when not many of my friends knew what I was talking about. Now I feel like I see a new blog or article about Pinterest every week.  For Pinterest virgins, it is essentially a visual bookmarking site or virtual pinboard which allows users to “pin” and share images of things they like.  As you may have already guessed, it is very popular with my demographic (20something females), but Duct Tape Marketing’s John Jantsch argues that that shouldn’t stop marketers from taking note.  And I agree.

Read the full post by by at openviewpartners.com

How To Optimize Your Brand’s Facebook Page For Search Engines

So your company has mastered search engine optimization (SEO) for the brand’s main Website and established a killer social media strategy, both of which are driving hordes of traffic and new business. Way to go. Both are critical to your company’s success online, but have you connected these two very important dots? If you’re like most major companies, your brand’s Facebook page doesn’t even appear in the first 20 search results for your company’s name on Google, even if your Website does. This is apparently the case for more than 70% of major brands, according to a recent study conducted by SEO services firm BrightEdge.

This is a huge missed opportunity. Although social media may not yet be a significant direct source of revenue, the type of customer engagement it provides is unparalleled. You want people to find your Facebook page and, if appropriate, hit the “Like” button, essentially subscribing themselves to updates and enabling you to keep in touch with them in a way that your Website can’t easily achieve on its own.

Read more ReadWriteWeb

If Buzz Comes Naturally, Make The Most Of It

Some brands naturally attract positive word of mouth, but that doesn’t mean they can afford to rest on their laurels, writes Andy Sernovitz. If you’re lucky enough to be in this position, be sure to support your fans’ efforts to spread the word, whether by creating online groups, managing e-mail lists or even hosting offline events. SmartBrief/SmartBlog on Social Media http://r.smartbrief.com/resp/vfmUdcmouYAijAyAajcefgalypkihttp://r.smartbrief.com/resp/vfmUdcmouYAijABoajcefgalKhwLhttp://r.smartbrief.com/resp/vfmUdcmouYAijBcsajcefgalJiCLhttp://r.smartbrief.com/resp/vfmUdcmouYAijBfgajcefgalJSOe

Want To Score Social Traffic? Work Weekends

Content posted during the weekend is more likely to generate buzz on sites such as Facebook, according to social-media analyst Dan Zarrella. The traffic lift is likely due to the high number of workplaces that block access to social networks, Zarrella writes. DanZarrella.com http://r.smartbrief.com/resp/uUdkdcmouYzHjnfgajcefgaljgehhttp://r.smartbrief.com/resp/uUdkdcmouYzHjnhUajcefgallkMihttp://r.smartbrief.com/resp/uUdkdcmouYzHjnkIajcefgaloJSVhttp://r.smartbrief.com/resp/uUdkdcmouYzHjnnwajcefgaltDBw

10 Secrets To Building Buzz On Yelp

Telling compelling stories and abiding by community standards are the keys to drumming up business on user-review sites, writes Yelp Boston community manager Leighann Farrelly. Most important, don’t try to force anything: Make yourself easy to find, but don’t push so hard that you invite accusations of spamming or shilling. “Positive feedback is best, and most accepted, when it comes organically from customers who have had a genuinely great experience,” Farrelly writes. “Remember, it’s all about quality, not quantity.” HubSpot.com http://r.smartbrief.com/resp/uLrAdcmouYzroUqkajcefgaljmDthttp://r.smartbrief.com/resp/uLrAdcmouYzroUsYajcefgalqVjwhttp://r.smartbrief.com/resp/uLrAdcmouYzroUvMajcefgalzYyhhttp://r.smartbrief.com/resp/uLrAdcmouYzroUyAajcefgalKwDg

How To Pitch Social Media To The C-Suite

Selling executives on the potential of social media doesn’t have to be difficult, says Gary Spangler, corporate e-manager at DuPont. Do your homework thoroughly and contrast your plans with your competitors’ social strategies, he suggests. Set your sights fairly low when you’re testing the waters, and don’t rely too much on outside experts, he says, so that executives won’t worry about losing control of the brand. SmartBrief/SmartBlog on Social Media http://r.smartbrief.com/resp/uKswdcmouYzqeckIajcefgalRQBMhttp://r.smartbrief.com/resp/uKswdcmouYzqecnwajcefgalWKknhttp://r.smartbrief.com/resp/uKswdcmouYzqecqkajcefgalcYqc