5 Ways To Increase Your #Klout Score, Even If You think It’s A Stupid Waste Of Time. #socialmedia #sm

So you have to deal with Klout. But you don’t have to let it push you around.

  1. Tweet more often – One of Klout’s criteria is frequency of tweets. So increase yours.
  2. Specialize – Tweet and post about just one or two different topics. Become known as an expert. Interested in a wide range of topics? Great. Just don’t post, blog, tweet or pin about them. They’re not helping your score.
  3. Follow the crowd – See a popular article on a popular Website? Tweet it or post it. Comment on it (just like this article about Klout!). That extremely moving and interesting post on your friend’s blog about the item that you actually care about? Ignore it. It’s hurting your Klout score.
  4. Suck up – Culitivate online relationships with netizens who have higher Klout scores than you do. Retweet their tweets, share their posts, comment on their blogs. In turn, if they follow good “netiquette,” they’ll retweet, share, etc your content as well, automagically pushing your Klout score higher. And you get a little bump just from associating with higher-scoring peeps.
  5. Get happy! – Tweet and post enthusiastically about upbeat topics. Because Studies Have Shown that upbeat updates get more positive engagement across social media sites.

Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia or  http://klout.com/#/RyderMedia.

Should You Use Pinterest in Your B2B Social Media Strategy?

Pinterest is quickly becoming one of the up-and-coming social networking sites.

I first heard about Pinterest and created an account in the summer, when not many of my friends knew what I was talking about. Now I feel like I see a new blog or article about Pinterest every week.  For Pinterest virgins, it is essentially a visual bookmarking site or virtual pinboard which allows users to “pin” and share images of things they like.  As you may have already guessed, it is very popular with my demographic (20something females), but Duct Tape Marketing’s John Jantsch argues that that shouldn’t stop marketers from taking note.  And I agree.

Read the full post by by at openviewpartners.com

What is Google’s +1 And How to Get it on Your Website

The +1 button is shorthand for “this is pretty cool” or “you should check this out.”

Click +1 to publicly give something your stamp of approval. Use the +1 button to publicly show what you like, agree with, or recommend on the web. The +1 button can appear in a variety of places, both on Google and on sites across the web. For example, you might see a +1 button for a Google search result, Google ad, or next to an article you’re reading on your favorite news site. Your +1’s and your social connections also help improve the content you see in Google Search.

+1’s: How to +1 something
To +1 something, all you have to do is click the +1 button. When you +1:

  • The +1 button will turn blue, and you’ll see a message box confirming your +1.
  • Your +1’s will be automatically added to the +1’s tab in your profile and will be viewable across the Web. While your +1’s are public, the +1’s tab on your Google profile is viewable only to you unless you specify otherwise.

What happens when you +1 something?
When you +1 something, the +1 button will turn blue and the +1 will be added to the +1’s tab of your profile. Here you can manage all your +1’s and decide whether you want to publicly display the +1’s tab.

Regardless of whether you chose to publicly share your +1’s tab, your +1’s will still be visible to others viewing the content you +1’d. For instance, your +1 could appear as part of an anonymous aggregated count of the people who have also +1’d the same thing:

Your name could also appear next to the +1 to help your friends and contacts identify which content may be most useful to them:

When you +1 something, your +1 may be visible to others viewing the content you +1’d.

Control who sees your +1’s
You can’t control who sees your +1’s because +1’ing is a public action. Anyone on the Web could potentially see the things you’ve +1’d. Even though your +1’s are public, you can control the privacy of the +1’s tab on your profile.

Sign up to get Google’s new +1 button for your website here: http://bit.ly/freFlv

3 Ways Small Businesses Should Leverage Location-Based Marketing In 2011

Small business owners have an opportunity to take advantage of several great technologies to broaden their local reach and position themselves as the big fish in their respective small pond.  I’m going to assume that most local businesses are listed with the three major search engines (Google, Bing, Yahoo) but, if not, refer to this white paper for instructions.  Each of these platforms has local search embedded, to some extent, so you want to be able to take advantage of this free marketing platform. Social Media Today



Companies Use Social Media To Find Up-To-Date Market Intel

Big brands are scouring social networks in search of clues about what their customers think of their products — as well as their rivals’. Using software tools to monitor tweets, blog posts and Facebook updates can give brands valuable real-time intelligence that they simply can’t find anywhere else, experts say. “Brands don’t become great by monitoring the past. The challenge is to have a point of view on the future,” says Stan Sthanunathan, vice president of marketing strategy and insights at Coca-Cola. MIT Technology Review

Don’t Throw Your Vanity URL On The Bonfire

Branded “vanity URLs” are becoming less common as companies start using sites like Facebook as their primary online presence. Still, there’s no need to jettison your branded address, writes Samir Balwani — simply set it to redirect to your new social-network hub. That allows you to use the URL in promotional materials without diluting its effect, Balwani adds. Social Media Today http://r.smartbrief.com/resp/wIdkdcmouYcQqTaIfCzfawfCEjPChttp://r.smartbrief.com/resp/wIdkdcmouYcQqTaUfCzfawfCHIWphttp://r.smartbrief.com/resp/wIdkdcmouYcQqTbgfCzfawfCMCEQ