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Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia or  http://klout.com/#/RyderMedia.

 

5 Ways To Increase Your #Klout Score, Even If You think It’s A Stupid Waste Of Time. #socialmedia #sm

So you have to deal with Klout. But you don’t have to let it push you around.

  1. Tweet more often – One of Klout’s criteria is frequency of tweets. So increase yours.
  2. Specialize – Tweet and post about just one or two different topics. Become known as an expert. Interested in a wide range of topics? Great. Just don’t post, blog, tweet or pin about them. They’re not helping your score.
  3. Follow the crowd – See a popular article on a popular Website? Tweet it or post it. Comment on it (just like this article about Klout!). That extremely moving and interesting post on your friend’s blog about the item that you actually care about? Ignore it. It’s hurting your Klout score.
  4. Suck up – Culitivate online relationships with netizens who have higher Klout scores than you do. Retweet their tweets, share their posts, comment on their blogs. In turn, if they follow good “netiquette,” they’ll retweet, share, etc your content as well, automagically pushing your Klout score higher. And you get a little bump just from associating with higher-scoring peeps.
  5. Get happy! – Tweet and post enthusiastically about upbeat topics. Because Studies Have Shown that upbeat updates get more positive engagement across social media sites.

Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia or  http://klout.com/#/RyderMedia.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

First off, I want to preface this post with the fact that social media shouldn’t be done only with the goal of making direct conversions. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers.

That said, I know that there are a lot of you who may be curious on the monetary value of your social media campaign, have clients that are asking the value of the social media services you provide for them, or simply want to learn more about how your social media strategy is leading to conversions.

The following are the steps you must implement to be able to see the return on investment and goal conversions for your social media campaign.

Read the full post by Kristi Hines at Unbounce

How Wells Fargo Tracks Twitter Interactions

In this video I interview Kimarie Matthews, vice president of social web for Wells Fargo.

Kimarie shares how Wells Fargo uses Twitter to improve customer support. You’ll also discover how she documents Twitter interactions to monitor customer sentiment and uses the data to develop a business case for social media investment.

Watch the full video interview at SocialMedia Examiner

12 Social Media Tools Recommended by the Pros

Are you struggling to make social media work for your business? Sometimes a few well-chosen tools are all you need to get your social media marketing working for you.

#1: Socialbakers

Get useful stats from Socialbakers. Socialbakers offers paid services to monitor your Facebook statistics, but it also provides useful free statistics for Facebook and LinkedIn.

socialbakersCheck out the useful marketing data on Socialbakers.

#2: Kurrently

Find out what’s being shared on social media with Kurrently, a free, easy-to-use, real-time search engine for results from Twitter and Facebook. “Companies can capitalize on just-in-time marketing and social CRM opportunities like never before.”

kurrentlyYou can search through Facebook or Twitter or both.

#3: Blekko

Select the sites you want to search with Blekko. You can create “slashtags” for groups of URLs, friends, experts and communities and you can “slash in” what you want and “slash out” what you don’t want to search.

blekkoWith Blekko, you have more control over your search results thanks to the slashtags you create.


Infographic: The Cost and Benefit of Social Media

Check out this infographic by Focus  –  it’s one of the better visuals that shows the true cost and return of social media activities. Is it perfect? No.

The use of Facebook stats is a bit misleading: they don’t show causation. If I like Apple enough to become a fan, it’s a good bet that I would already have bought more Apple products/services than the next guy even if there was no Facebook page. What we want to know is whether becoming a Facebook fan made me buy even more Apple products/services. We should be comparing regular Apple customers who aren’t fans to regular Apple customers who are fans; or spending before becoming a fan to spending after becoming a fan.

But it’s a nice start.


25 Social Media Tips From Five Big-Time Experts at Engaging People Online

Awkward question: are your social media followers actually interested?

As more brands get online, customers are getting bored. They hit the ‘like’ button but you never hear from them again.

Here’s the solution: 25 tips from five big-time experts at engaging people online.

It’s a whitepaper with a difference. No wishy–washy theory; just a goldmine of ideas and tactics from Scott Stratten, Greg Jarboe, Neal Schaffer, Adam Singer and North Social’s David Brody.

It’s all the ideas you need to reconnect with your followers and fans forever. And it’s completely free.

Download the whitepaper from Vocus.