HOW TO Use The Brand New Buffer For LinkedIn

There was some great news from LinkedIn announced recently. The 3rd largest Social Network, announced that over 150 million users are now on board using the platform.

Hitting that milestone couldn’t be timed any better because now you are able to Buffer your LinkedIn updates very easily.

It is the third Social Network Buffer is supporting now, on top of Twitter and Facebook

What can you do with Buffer for LinkedIn?

Post to LinkedIn via the browser extension, mobile apps or Buffer buttons
Get full thumbnail and preview of your postings on LinkedIn
Post conveniently to Twitter, Facebook and LinkedIn at the same time

Adding your LinkedIn account is super easy. If you are inside your Buffer dashboard, you can simply click the “+add” sign next to any of your connected Social accounts.

From there, pick LinkedIn from the selection of Social networks. It will conveniently connect you with your profile and you will also have the option to change it if you don’t have the right account connected.

From then onwards, adding any new update works exactly like it does with Twitter and Facebook.

The way it will appear on LinkedIn is just like any other status update, that you manually post on there.


The Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down

Facebook and LinkedIn are now the most popular and most effective social media tools among the nation’s fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD.

Meanwhile, the number of Inc. 500 businesses that publish a corporate blog has fallen over the past year, the study found, as companies appear to be shifting away from maturing tools (e.g., blogs, message/bulletin boards, online video, and podcasting) toward popular platforms such as Facebook, Twitter, LinkedIn, YouTube, and Foursquare.

Key social media-related findings among companies listed on the 2011 Inc. 500, according to the study:

  • Facebook and Twitter use is still growing, albeit slightly: 73% of Inc. 500 companies use Facebook, up from the 71% that did so in 2010, and 64% use Twitter, up from 59%.
  • Blogging and online video are down: 37% of Inc. 500 companies now publish a blog, down from 50% in 2010, and 24% use online video (vs. 33% in 2010). Among those not using blogging, 56% plan to start, whereas only 34% of those not using online video plan to do so.

The use of podcasting has also fallen sharply—from 16% in 2010, to 6% in 2011.

Below, other findings from the 2011 Inc. 500 study of social media use, conducted by the University of Massachusetts Dartmouth, Center for Marketing Research.

Across other social channels and digital marketing activities, LinkedIn enjoys nearly the same popularity as Facebook among the Inc. 500:

  • 73% use LinkedIn and 45% use YouTube (adoption levels were not measured in 2010).
  • 13% use Foursquare, up from 5% in 2010.
Some 14% of Inc. 500 companies are developing mobile applications (that activity was not measured in 2010).

Blogging: Inc. 500 vs. Fortune 500

Among the Inc. 500, the use of blogging may have peaked as a primary social media tool.  By contrast, among Fortune 500 companies, blogging has leveled off over the past three years, at roughly 23% penetration:

25 Social Media Tips From Five Big-Time Experts at Engaging People Online

Awkward question: are your social media followers actually interested?

As more brands get online, customers are getting bored. They hit the ‘like’ button but you never hear from them again.

Here’s the solution: 25 tips from five big-time experts at engaging people online.

It’s a whitepaper with a difference. No wishy–washy theory; just a goldmine of ideas and tactics from Scott Stratten, Greg Jarboe, Neal Schaffer, Adam Singer and North Social’s David Brody.

It’s all the ideas you need to reconnect with your followers and fans forever. And it’s completely free.

Download the whitepaper from Vocus.

8 Ideas for Using Custom QR Codes in Your Marketing

Now that we know how to use Google to make QR Codes, and how to share content on social networks with QR Codes, it’s time to talk application. Like any technology these strange looking images are worthless unless they have some meaningful application to your business, or in this case a marketing application. How can we engage our market more meaningfully? Here are a few ideas:

Add a QR Code to Email Signatures or Newsletter
Take them to an informational page, a bio page, LinkedIn profile, fan page on Facebook. If possible, take them to a piece of content not normally available to traditional web-surfers.

Thank You Page QR Code
After opting in, or making a purchase, present a QR Code to a welcome video or an unannounced bonus. Invite them to a second product at a reduced price. Affirm them that their purchase decision was a good one.

USE QR Code as Avatar for Company Page on Facebook for a Promotion
Change up the company image to a QR Code, this can promote anything in your business, a milestone, a special promotion. Sky is the limit.

Read more at Marketing Professor

Free White Paper: Six Steps to Develop a True Social Media Strategy.

As I discuss social media strategy with leaders around the world, almost everyone feels that their social media strategy is either (a) inadequate or (b) does not exist. In addition, most of the folks I meet aren’t really sure how to determine a social media strategy that has broad consensus and engagement across teams including Marketing, Communications, PR, Customer Service, Product Development, HR, etc.

Further, many of the folks who feel they have a social media strategy actually don’t. They have a few superficial goals about increasing Facebook Fans or Twitter Followers, but they don’t have a clear strategy for increasing the value of the business through social media.According to a 2011 survey by PwC, 43% of CEOs say they will “significantly change” their strategies in the next three years to respond to customers’ increased use of social media and mobile devices.

This FREE white paper aims to provide six steps to develop a true social media strategy.

How LinkedIn Changed The Way I Do Business

As I’ve built my business, two digital tools have been invaluable: my blog and LinkedIn. In terms of the latter, everyone asks me the same question: Have I actually gotten business directly from LinkedIn?

The short answer: Yes. My participation on LinkedIn does bring in queries and the revenue from it is small but growing.

The longer answer: Yes, but your active involvement on LinkedIn is equally important in building your brand and making connections that can improve your business. Do those things, and the revenue will follow. My targets are B2B companies, an audience where LinkedIn shines: B2B companies favor LinkedIn over Facebook and Twitter, according to a recent study (though the gap is closing).

By Jeannette Paladino, Write Speak Sell, Writer-in-Chief. Read more.