SoLoMo Stats No Business Can Afford to Ignore [INFOGRAPHIC]

For those business owners who still haven’t considered the benefits in implementing a more wholistic internet marketing strategy, like SoLoMo, our newest infographic asks & answers a very important question for those who are new to the discussion: do the stats add up? And the answer is yes!

For the unitiated, its important to remember that anecdotal evidence of this strategy working or not working should be taken with a grain of salt. SoLoMo is no different than SEO or more traditional marketing techniques in that it takes time to not only refine the strategy around your brand’s strongest potential clients, but also to build a presence & reputation among socially engaged, locally active and those who are “digitally connected” when mobile.

This infographic was created by Crestmedia Internet Marketing.

Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia or  http://klout.com/#/RyderMedia.

The Small Business Social Media Cheat Sheet

With one in three small businesses using social media, its no longer enough to just have a website, small businesses must have a social media presence, too. Don’t know where to start? This cheat sheet will help you navigate the major social media sites on the web.

 

Download the infographic designed by Column Five Media.

Crowdsourcing Explained [Infographic]

Crowdsourcing has attracted the attention of brand marketers as a way to engage customers using social media. The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals.

Crowdsourcing is a distributed problem-solving and production model. In the classic use of the term, problems are broadcast to an unknown group of solvers in the form of an open call for solutions. Users—also known as the crowd—typically form into online communities, and the crowd submits solutions. The crowd also sorts through the solutions, finding the best ones. These best solutions are then owned by the entity that broadcast the problem in the first place—the crowdsourcer—and the winning individuals in the crowd are sometimes rewarded.