Social Media Week 2013: A Recap of the Recaps

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social-media-2013Last week, bloggers and journalists around the world attended Social Media Week events held in various cities. The folks at ProfNet were fortunate enough to attend some of the events, and shared the highlights of what they learned in a series of recaps. In case you missed any of them, here’s a recap of the recaps:

  • Digital Newsgathering Standards. Hosted by Associated Press and Muck Rack, this discussion centered on user-generated content, content verification, and reporting accuracy during a time when there is pressure to release news as quickly as possible. Speakers included representatives from Sawhorse Media, Associated Press, Edelman, Spundge and Poynter: bit.ly/157n6q3
  • Social TV – The Next 12 Months. With the dawn of the social media era, a new way of watching television has arrived. People are no longer sitting back and watching the tube – audiences are grabbing their smartphones and using Twitter and Facebook to interact with each other both during and after their favorite programming airs. Panelists from Bravo Digital Media, Xbox, and Lost Remote discussed how marketers are taking advantage: bit.ly/XYXKEC
  • Community Managers of the Future. Hosted by Social Media Club NYC, this panel discussion focused on the evolving role of community managers. The event featured speakers from Mashable, HuffPost Live, Digitas, and Thomson Reuters: bit.ly/XwywBz
  • Longform in a Shortform World. These days, most people get their news through instant, up-to-the-minute feeds such as Twitter and Facebook, but longform writing — which puts the focus on the quality of the writing, not the speed at which it is produced — is seeing a resurgence. Editors from BuzzFeed, Longform, The Verge, and The Atavist came together to discuss longform writing in a shortform world: bit.ly/X8NtKj
  • You’ve Built a Fan Base. Now What? Having a large fan base is great, but it is hardly an effective way of measuring social media success. Today, CMOs are looking for measurable proof that social marketing programs are effective. So, how do you engage your followers and amplify their voices to build truly meaningful interactions? That was the question posed as part of this session, which featured representatives from Nokia, The Stelter Company, and EngageSciences: bit.ly/13lkpCZ

Whether you’re a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email — all for free! For more information email them at profnet@profnet.com.

Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia.

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Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia or  http://klout.com/#/RyderMedia.

 

Bed Bath & Beyond: Their Facebook “Like” Ask And Why It Fails

I received an email from Bed Bath & Beyond this morning with the subject header – Like our FB page? Give it a thumbs up! I don’t know who is in charge of their social media strategy but I think they need some unsolicited advice.

1. As a national brand you should not assume everyone you are emailing inherently knows that FB is an abbreviation of the word, Facebook.  Don’t alienate potential customers by assuming their world is your world.

2. You are asking me like your page so “we” can be connected” and “join the conversation” and so I “don’t miss a thing” but the reason why many consumers flock to the social presences of companies is because they offer tangible benefits such as coupons and discounts. There is no incentive to participate other then to talk… about water filters? Bedding? Not a very tantalizing offer.

The findings of a survey recently conducted by Market Force – a worldwide leader in customer intelligence solutions queryied more than 12,000 consumers in the US and UK, they wanted to see how consumers engaged with varying industries – retail, restaurant, travel, entertainment and financial businesses to be specific, via the big dogs of social media: Facebook, Twitter, LinkedIn and Google+.

The findings revealed that 78% of respondents said the posts by companies they follow on social media impact their purchases.

One can assume all of these brands who directly impacted the 12,000 respondents were offering a truckload of freebies, coupons and other various promotions in an attempt to directly influence purchase decisions. If Bed Bath and Beyond wants to run a successful social media campaign they need to give more per “like” and not just ask without anything in return.

Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia or  http://klout.com/#/RyderMedia.

5 Ways To Increase Your #Klout Score, Even If You think It’s A Stupid Waste Of Time. #socialmedia #sm

So you have to deal with Klout. But you don’t have to let it push you around.

  1. Tweet more often – One of Klout’s criteria is frequency of tweets. So increase yours.
  2. Specialize – Tweet and post about just one or two different topics. Become known as an expert. Interested in a wide range of topics? Great. Just don’t post, blog, tweet or pin about them. They’re not helping your score.
  3. Follow the crowd – See a popular article on a popular Website? Tweet it or post it. Comment on it (just like this article about Klout!). That extremely moving and interesting post on your friend’s blog about the item that you actually care about? Ignore it. It’s hurting your Klout score.
  4. Suck up – Culitivate online relationships with netizens who have higher Klout scores than you do. Retweet their tweets, share their posts, comment on their blogs. In turn, if they follow good “netiquette,” they’ll retweet, share, etc your content as well, automagically pushing your Klout score higher. And you get a little bump just from associating with higher-scoring peeps.
  5. Get happy! – Tweet and post enthusiastically about upbeat topics. Because Studies Have Shown that upbeat updates get more positive engagement across social media sites.

Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia or  http://klout.com/#/RyderMedia.

Gloria Allred Reveals Press List #pr #press

The hardest part of getting publicity for your product or service is who to contact.

Today, Gloria Allred inadvertently released her lengthy and comprehensive press list. Now your business can capitalize on her mistake by connecting with several journalists from the nations top news outlets.

Remember in your email to introduce yourself and keep your pitch short and sweet. Don’t forget to read my previous blog post: Determining The Best Online Press Release Distribution Site For Your Business to make your press releases social media friendly.

From: Gloria Allred
Date: Sun, Feb 26, 2012 at 5:48 PM
Subject: Re: Attorney Gloria Allred and Ginger White (who alleged that she had a thirteen year affair with Herman Cain) to attend Oscar Party together at Beverly Hills Hotel, February 26th, 2012
To: Gloria Allred

Cc: Daily Beast, 48 Hours – Gayan, ABC, ABC, ABC, ABC – Alison Ehrlich, ABC – DC, ABC – Mark Crudele Ch 7, ABC – Sarah Wallace, ABC 7, ABC 7 – Los Angeles, ABC 7 – Vania Stuelp, ABC News – Russell Goldman, Access Hollywod, Access Hollywood, Access Hollywood – NBC Uni – George Larrimore, AFP, AFP – Brigitte Dusseau, AFP International, Al Rantel Show – John Ingles, Aljazeera, AM New York, Anne Alderete, AOL – Christine Weicher, AP, AP, AP, AP, AP – Jonathan Resnick, AP – K Armstrong, AP – Linda Deutsch, AP – Rik Stevens, AP – Washington Bureau – Jill Gillum, AP-Anthony, Associated Press, Atlanta Journal Constitution – Jeremy Redmon, Atlantic Monthly, BBC, BBC – Regan Morris, Bill Beazley, Billy Bush, Bloomberg, Bloomberg News, Bloomberg News, Bloomberg SF, BNO News, Boston Herald, Bunte Magazine, Businessweek – Sheelah Kolhatkar, Buzz Media – Gillian Sheldon, Capitol Public Radio, CBC Toronto, CBS, CBS, CBS – Early Show, CBS – Early Show, CBS – Early Show, CBS -2, CBS Early Show, CBS KCAL Producer, CBS News, CBS News, CBS News – Chris Weicher, CBS2, CBS2 – Chicago – Kristin Hartman, Chris Yandek, Christopher Liss, Citynews, Clear Channel – Rebekah Baker, Clear Channel – Rogbin Bertolucci, CNBC Business, CNN, CNN, CNN – Ann O’Neil, CNN – Jessica Reinis, CNN – Karan Olson, CNN – Kevin Bohn, CNN – LA, CNN Radio – Jim Roope, “CNYCentral.com – Matt Mulcahy”, CTV – Canada, CTV – Canada, Daily Beast, Daily Breeze, Daily Express – London, Daily Journal, Daily Mirror – UK, Daily News, Daily News, Dateline – Falguni, David Schumacher, DC Examiner, Derek Boykoff, Dom Giordano Show, “Dr. Phil – Carla Pennington”, Harlan Boll, Steve Delsohn, Tony Coghlan, “Turner, Amy Doyle”, E Entertainment, E News – Ken Baker, E Producer – Steve Forrest, E TV – Jason Kennedy, EFE, Elie News, Ellen Ratner, Entertainment Weekly, EPA, ET – Entertainment Tonight, ET The Insider, EXTRA – Fernita, Extra Tv – Mario Lopez, “Filipski, Scott”, Foresight News – Ed Ware, Fortune Magazine, FOX – Emily Graham, Fox 11, FOX 5, Fox Business, FOX NEWS, Fox News, Fox News, Fox News, Fox News, Fox News – Atlanta – John Roberts, Fox News – Eric Spinato, Fox News – Greta Van Sustren, Fox News – Hollie McKay, FOX News – Kathleen Foster, Fox News – Michael Satsuda, Fox News – Thomas Fox, Fox News Miami, France NPR, Geraldo, Geraldo at Large, Geraldo Live Radio Show – Christina Timothy, Geraldo- Thomas Holmes, Getty Images, Getty Images, Getty Images, Getty Images – Sandy Ciric, Glamour Magazine, GMA, GMA, GMA – Sabina, GMA – Santina Leuci, GMTV, Greta, Greta Van Sustren, Guardian News – Ed Pilkington, Harvey Levin, HLN, HLN, Hollywood Reporter, In Touch, In Touch, In Touch Magazine – Jennifer Finn, In Touch Weekly – Gina Bacciocchi, Inside Edition, Inside Edition, Jack Noyes, James Desborough, John Pascarella – Maury, John Phillips, John Phillips – Jason Rose, John Phillips Show – Jared Hart, John Phillips Show – John Ingles, John Phillips Show – KABC 790 – Nathan Baker, Joy Behar, The Huffington Post – Women’s Page – Marlo Thomas, WFTV, Frank Morano, KABC, KABC, KABC – Leslie Miller, KABC – Radio, Karl Larsen, Katie Spencer, KCAL 9, KCBS, KCBS / KCAL, KCBS-KCAL, KFWB, KFWB 980, KNBC-Desk, KNX/KFWB, KOGO – San Diego, KPCC, KPCC, KRON, KSEE, KTLA – David Begnaud, KTLA – Denver, KTLA – Manny Medrano, KTLA 5, KTTV 11, LA Daily News, LA Daily News – Dana Bartholomew, LA Times, LA Times, LA Times, LA Times, LA Times – Andrew Blankstein, LA Times – James Oliphant, LA Times – Maura Dolan, LA Times – Sports, LA Times – Steve Lopez, LA Weekly, LA Weekly – S Wilson, LAist, Larry King, Laure Winer – NY Times, “Lissette Valdes-Valle (ElMundo)”, Live From Hollywood Radio Show – Candice Helen Hakimfar, LNS – Kris Knutsen, London Mail – Caroline Graham, Long Island Journal, Los Angeles Daily Journal – Brian Sumers, Los Angeles Magazine – Edward Leibowitz, Marc Victor, Mavrix Photo, Mavrix Photo, Mavrix Photo, Max Markson, Metro Network News Wire – Glenn Schuck, Metro Networks, Michael Levine, Molly Lopez, “Moody, Chris”, Morning Show – Victoria Richards, MSNBC, MSNBC – Booking, MSNBC – Gregg Cockrell, MSNBC – Jordan Chariton, Nancy Grace, National Enquirer, National Journal, National Journal – Noreen, National Post, NBC, NBC, NBC – Andrew Dallos, NBC – Carmen Conte-Widman, NBC – Cathernie Corrigan, NBC – Joanne Denyeau, NBC – Luz Villarreal, NBC – Marianne Haggerty, NBC – Ryan Ruggiero, NBC – Sindy Saito, NBC 4 – Kevin LaBeach, NBC Nightly News – Kelly O’Donnell, NBC UNIVERSAL, NBC Universal – Barbara Fant, NBC Universal – Mark Petrovich, New York Magazine, New York News, New York Post – Bruce Golding, New York Times – Dan Frosch, News Day, News Limited – Australia, News of the World, Nightline, Nine Network Australia – Henry Meller, Nine ZNetwork – 60 Minutes, NPR – Karen Grigsby Bates, NPR – Liz Halloran, NPR – Memmott, NPR – Tamara Keith, NPS – National Photo Group, NY Daily News, NY Daily News, NY Daily News – Michael O’Keeffe, NY Post, NY Post, NY Post, NY Post – Campanile, NY Times, NY Times – Ed Wyatt, NY Times – Joyce Wadler, NY Times – Michael Sher, OC Register, OK! Magazine, Oprah, Parade Magazine – Mary Margaret, Pasadena Star News, Pasadena Star News – Brian Charles, Patch – Gina Tenorio, People, People Magazine, Peter Lauria, Popeater- Bryan Alexander, Press Enterprise, Press Telegram, Jennifer Szalai – Elle, Melissa Weisberg, Radar Online, Radar Online – Jen Heger, RedThink Media, “Reinis@cnn.com”, Reuters, Reuters – Houston – Chris Baltimore, Reuters – Michelle Nichols, Reuters – Sam Mercovich, Reuters – Steve Holland, Riverside Press Enterprise, Robin Sax, Rumor Fix – Richard, “RumorFix.com – Jen Heger”, “RumoxFix.com – Chris Myers”, Ryan Seacrest Show REDACTED>, San Gabriel Valley News, San Jose Mercury News, San Jose Mercury News, Santa Monica Press, Sean Hannity – Lauren Fritts, SF Chronicle, SF Chronicle, SF Daily Journal, She Knows – Whitney English, Sipa – French Press, Splash News, Splash News – Ian Burchell, Sports Net Central – Julie Donaldson, Star Magazine, Syracuse Post-Standard – John O’Brien, Talk Radio News, Talking Points – Evan McMorris, Talking Points – Jillian, Telegraph UK, Telegraph UK – Jon Swaine, Telemundo – Eduardo Suarez, The Daily – Matt Nestel, The Daily Orange at Syracuse Univ – Marwa Eltagouri, The Hill – Justin Sink, The Hollywood Reporter, The New Yorker – Ariel Levy, The Sun, The Sun, The Sydney Morning Herald – Paul McGeough, The Times – UK – Alex Frean, The Wrap, Thomson Retuers, Thomson Reuters, Thomson Reuters, Thomson Reuters, Thomson-Reuters, TMZ – Christie Bear, Today Show, TURNER, Turner, Turner – Adam Reiss, Turner – Allison Blakely, Turner – Bob Ruff, Turner – Chris Kokenes, Turner – Devon Sayers, Turner – Emily Barsh, TV Asahi America, TV Guide, UK Sunday Times, US Magazine – Melanie Bromley, Us Weekly – Senta Scarborough, USA Today, USA Today – Ann Oldenburg, USA Today – Jackie Kucinich, USC – Annenburg Television News, Vanity Fair, Wall Street Journal, Wall Street Journal – Alisha Mundy, “Walsh, Andrew”, Washington Post, Washington Post, WCBS, WeHo News, WGN Chicago – Christina, Will Lee – Hollywood Life, Wins Mail, WSJ, WSJ, X17, X17 Agency

Erika Kirsten Beck is the owner and president of Ryder Media Consultants (RMC) which designs, develops and implements custom public relations and social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development.

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3 Pressing Questions Facing the Future of Social Media

The conversation about social media in our society is shifting significantly. We’re no longer asking questions like, “Will people use social media?” or “Are sites like Facebook and Twitter simply trends that will soon lose steam?” After billions of tweets and 600 million people on Facebook, it’s settled: People want to share online. And with Facebook moving toward a $100 billion valuation, there is money to be made.

The emerging conversation is not if we will be connected but is instead, “How can we effectively and productively connect?” Now that we can get constant updates on just about every aspect of our friends’ lives, how do we receive that which is relevant?

New paradigms are beginning to emerge as user habits shift toward greater relevancy. The companies that successfully address these changes will have a huge advantage over those that don’t.

Read the full article on Mashable by Soren Gordhamer, the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, Twitter and Zynga along with Zen teachers and others to explore living with awareness and wisdom in our modern age. 

12 New Free Social Media White Papers, Webinars And Helpful Resources

Mike Crosson, Moderator and Publisher of www.SocialMediopolis.com has collected an even dozen of free really useful social media guides, white papers and webinars.

1. “How to Use Twitter for Business: A Beginner’s Guide” – an excellent starting point for understanding the true power of Twitter.

Click here: http://bit.ly/ltpMv2 Inc.

2. “Marketing Imperative: Balancing Paid vs Earned Media” – A powerful On Demand webinar in which you will learn how to gain more Earned Media by tapping into a large segment of your highly satisfied customers, integrate Earned Media into existing marketing efforts and how to measure the impact of Earned Media

Click here: http://bit.ly/iCvLTI

3. “Speed Kills – Tips for Managing Crisis in the Era of Social Media” – Information on the web spreads faster and farther than ever before, and never goes away. Incorporating social media into your crisis response plan can help keep your organization out of trouble!

Click here: http://bit.ly/lFw4TD

4. BRAND NEW – “The Evolving Uses of Social Media” – the latest white paper looks at how social media changes can benefit your organization and how you make it work for you.

Click here: http://bit.ly/kEIR2c

5. “How can you influence up to 50% more cross-sell in a business-to-consumer environment? “ – Reducing churn and retaining your existing customer base are critical. This recorded webcast discusses customer cross-sell, up-sell by highlighting the critical importance of customer data and analytics.

Click here: http://bit.ly/mzEtGm

6. BRAND NEW – “CMO Perspectives on Social Marketing ROI” – A how to on monetizing social media marketing. This benchmark study shows how CMOs are overcoming the challenge of social media ROI and measuring it.

Click here: http://bit.ly/kMbTLB

7. “Emerging Technologies B2B CMOs Should Watch in 2011” – New Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement. It covers content curation, listening platforms, brand advocate platforms, as well as appointment routing and scheduling.

Click here: http://bit.ly/miwpXh

8. “How to Leverage Social Media for Public Relations Success” – Handling publicity in social media is entirely different in social media than it is in traditional media.

Learn more here: http://bit.ly/iOiiQJ Inc

9. “The 21st-century CMO: How digital marketing is driving organization transformation “ – This paper highlights advances in closed-loop marketing for measurement and optimization of digital marketing efforts and how next-generation WCM solutions overcome those challenges.

Click here: http://bit.ly/kb8K7A

10. “The Top 10 Pitfalls to Avoid When Sourcing New Prospect Data” – Do you feel like you are rolling the dice every time you buy a new prospect list? By starting with better business data, you’ll end up with more qualified leads, better conversion rates, and be more profitable.

Click here: http://bit.ly/jqXx91

11. “Drive Sales Faster: Guide to Smart SMS Marketing -Sell more in 160 characters or less” – Lean how SMS can help retailers disseminate calls-to-action quickly and to a wider base of population, driving traffic and increasing revenue.

Click here: http://bit.ly/lHS1iu

12. “Top Takeaways: Best Practices for Doing Business in Emerging Markets “ – G+ convened a panel of senior executives to share their best practices and strategic insights for doing business in emerging markets.

For more, click here: http://bit.ly/jEWAqi

Some are limited time offers so please download them right away!