Crowdsourcing Explained [Infographic]

Crowdsourcing has attracted the attention of brand marketers as a way to engage customers using social media. The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals.

Crowdsourcing is a distributed problem-solving and production model. In the classic use of the term, problems are broadcast to an unknown group of solvers in the form of an open call for solutions. Users—also known as the crowd—typically form into online communities, and the crowd submits solutions. The crowd also sorts through the solutions, finding the best ones. These best solutions are then owned by the entity that broadcast the problem in the first place—the crowdsourcer—and the winning individuals in the crowd are sometimes rewarded.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

First off, I want to preface this post with the fact that social media shouldn’t be done only with the goal of making direct conversions. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers.

That said, I know that there are a lot of you who may be curious on the monetary value of your social media campaign, have clients that are asking the value of the social media services you provide for them, or simply want to learn more about how your social media strategy is leading to conversions.

The following are the steps you must implement to be able to see the return on investment and goal conversions for your social media campaign.

Read the full post by Kristi Hines at Unbounce

Google+ Has Mark Zuckerberg’s Attention, Shouldn’t It Have Yours?

Have you started experimenting with Google+? Are you sitting on the sidelines thinking “I’ll wait until Google+ matures,” or letting the in-crowd like Robert Scoble, Scott Monty, and Chris Brogan figure it out before you test it. If either of these options sounds like you, know that Google+ isn’t another flash-in-the-pan social media site. Google+ is in the social media battle to win your time and attention as an individual and a marketer.

Need data to motivate you to jump into the Google+ fray? Google+ had 1.8 million total visits as of the week ending July 16, according to Experian Hitwise. While less than 0.5 percent of Facebook’s traffic, Google+ has Mark Zuckerberg’s attention. Why? Because he’s got a competitor that’s growing fast and has the potential and financial resources to keep growing exponentially without hurting its bottom line.

Read the full article by Heidi Cohen at ClickZ


How To: Remove A Page Or Site From Google’s Search Results

I run into a lot of people who think that Google runs the web and controls all the sites on it, but that’s really not the case. The sites in Google’s search results are controlled by those sites’ webmasters.

To remove content (including a snippet, title, page content, or an entire URL or site) from search results, the site owner—whether it’s you or somebody else—has a few options. The site owner can remove the concerning information from the page, take the page down from the web entirely, or indicate that Google shouldn’t crawl or index the page. There are varying requirements depending on the type of content you want to remove, and these are described below. Want to remove an image from search results? Check this out first.

After these changes are made and Google has crawled the site again, the content should naturally drop out of the Google index.

However, if you need to urgently remove your site’s content from search results, or if you need to remove Google’s cached copy of a page that has already changed on the website or stop Google from showing results for a page that has been taken down completely, you can use Google’s removal tool to expedite the process.

Important! The URL removal tool is intended for pages that urgently need to be removed—for example, if they contain confidential data that was accidentally exposed. Using the tool for other purposes may cause problems for your site. Read more about when not to use the URL removal tool.

To use the tool, you’ll need to follow certain requirements, detailed below.

If you want to report content that you believe warrants removal from Google’s services based on applicable laws, this tool will guide you through the process. Completing this form will help ensure that we have all of the information necessary to investigate your specific enquiry and resolve it as quickly as possible.
  • If you own the site, you can request removal of the problematic page from Google’s search results using the URL removal tool in Webmaster Tools.
  • If you don’t own the site, your first step is to contact the site’s webmaster and request that the content is removed. (Note that depending on the type of removal—see below—some other changes may also be necessary). Once the changes have been made, you can request removal of the content from appearing as a cache copy or snippet in Google’s search results by using the public URL removal tool. (It bears repeating: The site owner—whether it’s you or somebody else—must have first made the required changes to the site, or this process will not work to remove the content from search results.) The site owner will be able to see your removal request in their own Webmaster Tools account.

The URL removal tool is designed for URLs that urgently need to be removed, such as URLs that accidentally expose confidential data. If you recently made changes to your site, Google’s crawlers will see this when recrawling URLs, and any outdated pages will naturally drop out of our search results over time. There’s no need to request an urgent removal.

What is Google’s +1 And How to Get it on Your Website

The +1 button is shorthand for “this is pretty cool” or “you should check this out.”

Click +1 to publicly give something your stamp of approval. Use the +1 button to publicly show what you like, agree with, or recommend on the web. The +1 button can appear in a variety of places, both on Google and on sites across the web. For example, you might see a +1 button for a Google search result, Google ad, or next to an article you’re reading on your favorite news site. Your +1’s and your social connections also help improve the content you see in Google Search.

+1’s: How to +1 something
To +1 something, all you have to do is click the +1 button. When you +1:

  • The +1 button will turn blue, and you’ll see a message box confirming your +1.
  • Your +1’s will be automatically added to the +1’s tab in your profile and will be viewable across the Web. While your +1’s are public, the +1’s tab on your Google profile is viewable only to you unless you specify otherwise.

What happens when you +1 something?
When you +1 something, the +1 button will turn blue and the +1 will be added to the +1’s tab of your profile. Here you can manage all your +1’s and decide whether you want to publicly display the +1’s tab.

Regardless of whether you chose to publicly share your +1’s tab, your +1’s will still be visible to others viewing the content you +1’d. For instance, your +1 could appear as part of an anonymous aggregated count of the people who have also +1’d the same thing:

Your name could also appear next to the +1 to help your friends and contacts identify which content may be most useful to them:

When you +1 something, your +1 may be visible to others viewing the content you +1’d.

Control who sees your +1’s
You can’t control who sees your +1’s because +1’ing is a public action. Anyone on the Web could potentially see the things you’ve +1’d. Even though your +1’s are public, you can control the privacy of the +1’s tab on your profile.

Sign up to get Google’s new +1 button for your website here:

3 Ways Small Businesses Should Leverage Location-Based Marketing In 2011

Small business owners have an opportunity to take advantage of several great technologies to broaden their local reach and position themselves as the big fish in their respective small pond.  I’m going to assume that most local businesses are listed with the three major search engines (Google, Bing, Yahoo) but, if not, refer to this white paper for instructions.  Each of these platforms has local search embedded, to some extent, so you want to be able to take advantage of this free marketing platform. Social Media Today