Last week, bloggers and journalists around the world attended Social Media Week events held in various cities. The folks at ProfNet were fortunate enough to attend some of the events, and shared the highlights of what they learned in a series of recaps. In case you missed any of them, here’s a recap of the recaps:
- Digital Newsgathering Standards. Hosted by Associated Press and Muck Rack, this discussion centered on user-generated content, content verification, and reporting accuracy during a time when there is pressure to release news as quickly as possible. Speakers included representatives from Sawhorse Media, Associated Press, Edelman, Spundge and Poynter: bit.ly/157n6q3
- Social TV – The Next 12 Months. With the dawn of the social media era, a new way of watching television has arrived. People are no longer sitting back and watching the tube – audiences are grabbing their smartphones and using Twitter and Facebook to interact with each other both during and after their favorite programming airs. Panelists from Bravo Digital Media, Xbox, and Lost Remote discussed how marketers are taking advantage: bit.ly/XYXKEC
- Community Managers of the Future. Hosted by Social Media Club NYC, this panel discussion focused on the evolving role of community managers. The event featured speakers from Mashable, HuffPost Live, Digitas, and Thomson Reuters: bit.ly/XwywBz
- Life at the Intersection of Search and Social. Representatives from Twitter, The Vision Lab, and RepEquity came together to discuss how social media is changing search and what this means for one’s social presence: bit.ly/15ew6tn
- Longform in a Shortform World. These days, most people get their news through instant, up-to-the-minute feeds such as Twitter and Facebook, but longform writing — which puts the focus on the quality of the writing, not the speed at which it is produced — is seeing a resurgence. Editors from BuzzFeed, Longform, The Verge, and The Atavist came together to discuss longform writing in a shortform world: bit.ly/X8NtKj
- You’ve Built a Fan Base. Now What? Having a large fan base is great, but it is hardly an effective way of measuring social media success. Today, CMOs are looking for measurable proof that social marketing programs are effective. So, how do you engage your followers and amplify their voices to build truly meaningful interactions? That was the question posed as part of this session, which featured representatives from Nokia, The Stelter Company, and EngageSciences: bit.ly/13lkpCZ
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Erika Kirsten Beck is the founder and president of Ryder Media Consultants which designs, develops and implements custom social media business strategies and campaigns that create awareness for an organization’s products or services. She specializes in social media strategy development. Follow her on twitter: @RyderMedia. Like her on Facebook: www.facebook.com/RyderMedia.